About Us
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Joe’s Laundry League is more than just a show about laundry — it’s a movement for clean hearts, strong minds, and big dreams.
We’ve turned everyday tasks like washing clothes into colorful adventures that teach kids responsibility, teamwork, and creativity.
Set in a playful world with friendly characters and exciting spots — like a backyard filled with playgrounds, adventures, and hands-on activities behind the laundromat — our League brings learning and fun together.
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From life skills to eco-friendly habits, Joe and his friends show that every little action — whether folding a shirt or helping a friend — can make a big difference.
Mission
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Our mission is to raise future leaders who care about their communities, their planet, and themselves — all while having a blast.
The Characters
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Joe – The leader who teaches teamwork and responsibility
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Lilly – Kind and compassionate, always promoting kindness
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Crash – The energetic risk-taker who learns lessons along the way
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Mia – Stylish and creative, teaching self-care and laundry sorting
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Keetz – The genius who explains laundry science and eco-friendly tips
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Mr. – The quiet fixer who solves problems with creativity
The Founder​
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Joe’s Laundry League was created by Shaniece Smith, a mother inspired by her son, Joseph Jr. The project was built brick by brick with the mission to teach, inspire, and create fun eco-friendly experiences for kids everywhere.